Hitachi Consulting Customer Magma Speaks at Microsoft Dynamics 2011 Global Launch Event

Magma Design Automation on stage with Steve Ballmer at the recent virtual launch event

DALLAS - Feb. 1, 2011 - Vickie Flores, vice president of Information Services for Magma Design Automation, shared Magma's Microsoft Dynamics CRM implementation experience as part of the Microsoft Dynamics 2011 Global Launch Event originally broadcast on Thursday, Jan. 20th, 2011.

Magma, a global provider of electronic design automation (EDA) products to the world's major semiconductor manufacturers, recently licensed more than 600 seats of Microsoft Dynamics CRM 2011 through Microsoft Gold Certified Partner Hitachi Consulting. Magma shifted from its prior system to more easily get the comprehensive insight into customer data required by departments across the company - including R&D, marketing, sales, service and accounting. Microsoft Dynamics CRM 2011 is able to give Magma a complete 360 degree view of its customer data.


"We were honored to be asked to present at the Microsoft Dynamics CRM 2011 global launch event because the system does everything we wanted it to do and more. Microsoft really hit it out of the ballpark with Microsoft Dynamics 2011," said Vickie Flores, vice president of Information Services for Magma. "And with Hitachi Consulting by our side and instrumental in rolling out the implementation and training, making the switch was very easy - and ‘easy' is not a term that's used often when talking about a 600-seat, multinational implementation."

"Magma is a dream to work with because they are such advanced CRM users. They know the power of implementing a CRM system throughout an organization, and the strategic benefits to be gained," said Doug Allen, executive vice president of Hitachi Consulting's Microsoft Dynamics practice. "I think companies that are evaluating CRM systems can learn a lot from Magma's story. We are proud that Microsoft has recognized Magma and asked them to participate in this very important global launch event."

If you are interested in hearing how Magma Design Automation selected and implemented Microsoft Dynamics CRM 2011 and Hitachi Consulting, please register to view Microsoft's global launch virtual event on demand or sign up for one of the live, in-person events sponsored by Hitachi Consulting in Irvine, Calif.; Dallas; Chicago; and Washington D.C. Details and registration for all launch events can be found at: http://crm.dynamics.com/2011launch/default.aspx.

Microsoft Dynamics is a line of financial, customer relationship and supply chain management solutions that help businesses work more effectively. Hitachi Consulting specializes in the implementation, customization, and support of Microsoft Dynamics CRM and Microsoft Dynamics AX solutions.

 
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About Hitachi Consulting Corporation

As Hitachi, Ltd.'s (NYSE: HIT) global consulting company, with operations in the United States, Europe and Asia, Hitachi Consulting is a recognized leader in delivering proven business and IT strategies and solutions to Global 2000 companies across many industries. With a balanced view of strategy, people, process and technology, we work with companies to understand their unique business needs, and to develop and implement practical business strategies and technology solutions. From business strategy development through application deployment, our consultants are committed to helping clients quickly realize measurable business value and achieve sustainable ROI. For more information, call 1.877.664.0010 or visit http://www.hitachiconsulting.com/.

About Hitachi, Ltd.
Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 360,000 employees worldwide. Fiscal 2009 (ended March 31, 2010) consolidated revenues totaled 8,968 billion yen ($96.4 billion). Hitachi will focus more than ever on the Social Innovation Business, which includes information and telecommunication systems, power systems, environmental, industrial and transportation systems, and social and urban systems, as well as the sophisticated materials and key devices that support them. For more information on Hitachi, please visit the company's website at http://www.hitachi.com/.