Magma Design Automation on stage with Steve Ballmer at the recent virtual launch event
DALLAS - Feb. 1, 2011 - Vickie Flores, vice president of Information Services for Magma Design Automation, shared Magma's Microsoft Dynamics CRM implementation experience as part of the Microsoft Dynamics 2011 Global Launch Event originally broadcast on Thursday, Jan. 20th, 2011.
Magma, a global provider of electronic design automation (EDA) products to the world's major semiconductor manufacturers, recently licensed more than 600 seats of Microsoft Dynamics CRM 2011 through Microsoft Gold Certified Partner Hitachi Consulting. Magma shifted from its prior system to more easily get the comprehensive insight into customer data required by departments across the company - including R&D, marketing, sales, service and accounting. Microsoft Dynamics CRM 2011 is able to give Magma a complete 360 degree view of its customer data.
