A key feature of Hitachi's go-to-market approach is to be more market responsive than its competitors. IDC believes Hitachi is trying to take advantage of its size to build a more flexible company than can outperform competitors in terms of short life-cycle decision making, collaboration, asset allocation, pricing and profitability, and in making adjustments to the changing requirements of clients. Hitachi is striving to be known as the most market responsive provider in the following five areas:
•Advanced business planning
•Revenue management
•Responsive asset management
•Field service excellence
•Enterprise information management
As the smallest of the top 10 worldwide service providers, Hitachi uses a niche focus strategy and staff-to-client proximity as ways to attract and retain professionals. By focusing on a few key areas, individuals can more easily see if they might be a good match for the organization. Hitachi tries to minimize travel for its staff (a perennial source of dissatisfaction) by hiring near major client locations.
Hitachi: Vendor Profile Series for Top 10 Worldwide Service Providers in 2007
Gard Little, Alexander Motsenigos, Oct 2008
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